If you are well versed with using Instagram or Twitter for marketing, then it is likely that hashtags are familiar to you. The problem, however, appears when it comes to using them strategically. Nowadays, hashtags are everywhere. As a marketer, you cannot ignore them. They expand the reach of your content, amplify your brand, improve your SEO, target your market and get your content found.
Generally, hashtags refer to a word or group of words that come after the # sign. If you are a more technically inclined individual, you may know them as metadata tags. As a marketer, you will know them as a good way in which you can engage your products with your market.
The Senior Sales Manager of Semalt Digital Services, Ryan Johnson, takes a look at some of the key market strategies for hashtags.
1. Brand and Campaign Hashtags
These are tags that you use to market your own brand and promotions. As a marketer, you need to make a brand hashtag that is specific to your business. You can use one that defines your business and makes it your signature tag. Once you get people to use them, they will be marketing your brand for you.
Campaign hashtags, on the other hand, are made specifically for your marketing campaigns. For instance, if you are having a promotion at your store, you can create a hashtag to further this campaign. If you get people to use them, then you can extend the reach of your campaign. In this case, the best option is using the name of your campaign so long as it is unique to your promotion.
2. Trending Hashtags
A trending hashtag can be defined as a topic that has garnered a lot of popularity. They change continuously in real time. When you see a trend that is related to your business in a way, then you need to engage in it using the tag. By using such a tag in your content, you stand a chance to attract a massive audience potentially.
However, you need to be very careful about spamming trending hashtags. If you post to too many trends that are not related to your business, it will be viewed as poor etiquette. In some cases, it may even get your Twitter account suspended. Finding trends is quite easy. Twitter and Google+ show trending topics on their pages, which can be a good source of information.
3. Content Hashtags
These are the hashtags that you use in your posts. They are not usually branded. They are also not highly popular or trending. They are just common hashtags that tend to relate to the content you post. These generally improve the SEO of your posts, by targeting consumers who are searching for certain keywords using hashtags.
If you want your content hashtags to be effective, you need to think like your customers. Your hashtags will only be successful if they connect your products or services to the market. If your business is location based, then you need to connect with your local community. You can make use of geo-targeted hashtags that increase your business popularity in your community.